Sarens Has Rebranded
Join us in celebrating this turning point in the history of our brand!
October 2017

Sarens is pleased to reveal a refreshed look for our historic brand. Everything our clients have come to admire and trust about Sarens is still the same, and we still stand proud as the global reference in crane rental, heavy lifting, and engineered transport. 

But today, with our updated look and modern branding, we are aligning how we communicate with the world with how we've always conducted ourselves as an organisation: with professionalism, insight, and a spirit of innovation. 

Our rebranding reflects the best of our 60-year legacy, but with a bolder look in step with a modern era. From a refreshed logo to a fresh way of reaching the world through innovative videos, our new look captures the pride of our past and the potential of our future. 

At Sarens, we are honoured to be entrusted with the world's premier heavy lifting and mobilization initiatives. We believe it is our duty to be the leaders in the progress and development of our profession, and this rebranding initiative is just one of many ways we're doing it. 

Please view our brand launch trailer here. If you have any questions about our new branding campaign, please contact us at