Sarens Group completes rebranding efforts in North America
The Sarens Group, global leader in crane rental services, heavy lifting and special transport projects, recently announced the completion of rebranding efforts for its business units in North America.  Sarens USA and Sarens Canada have become the offi
July 2012

Sarens' presence in North America has steadily been increasing over the last five years, first with the acquisition of US based Rigging International in 2009, followed by the purchase of Canada Crane Services in 2010.

Mike Hussey, Regional Director for Sarens North America commented on the recent changes: "The North American market is strategically important to our organization, as reflected in the investments we have made in Canada and the US.  Since our acquisition of companies in both countries we have continued to develop those business units and expect further investments as customer demand for our services increases."

Key objective of the recent rebranding was to establish a clear connection between the local business units and the Sarens Group. "The strength of our organization since becoming part of the Sarens Group has increased significantly, combining our local knowledge with the global experience and resources of the Group.  As part of the Sarens Group we have the ability to leverage our global presence and our organization to serve our customers and their heavy lift, engineered transport and specialized rigging needs, here in Canada and the US or around the globe", Hussey continued.

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