True to our mission to position our brand, we continued our work towards publishing on our website and our social media accounts great content related to Sarens work globally. This, in turn, attracted the attention of the Press who are increasingly interested in interviewing us and writing small or big stories about the company.
For the past three years, the attention we have gotten from the Press has been entirely organic; this means that journalists have been approaching us out of genuine interest in our news. To make sure all the many stories we publish on our website and our social media accounts receive the attention they deserve, this year, we decided to take it up a notch. We have put in place a sponsorship campaign in collaboration with three leading sectorial online newsletters, namely KHL, HLPFI, and Cranes Today. Practically, this means that, every week, a news article on Sarens appears on the sponsored section of the newsletters these three publications expedite to up to 35.000 industry professionals, investors, clients, suppliers, etc. Along with the merited exposure we receive organically by the Press, these three targeted campaigns will raise the Sarens profile even more and will help us in our mission to show the world #Howwedoit.
You can browse through our 2018 Press Coverage here.
Group Marketing & Communications Manager